Aviv Scientific

Jonathan Preminger is an investor and entrepreneur in brain-related life sciences and serves as CEO of Aviv Scientific. Jonathan’s career spans two decades working in both small entrepreneurial companies and large public and corporate environments, with a focus on technology and healthcare. A former consultant in the healthcare industry, he has broad international experience, working across multiple geographies. He has held senior management roles with P&L responsibility with corporations in the Americas, Europe and Asia, establishing operations and overseeing marketing, finance, regulatory and operations. Jonathan is also a pioneer in the commercial application of data mining and predictive analytics. He holds his MBA from INSEAD, Fontainebleau, France, as well as his LLB from Tel Aviv University Law School.

Michael Lobel is one of the four co-founders of Aviv Scientific. Michael grew up in Australia and was educated at the University of Melbourne where he earned a Bachelor of Commerce majoring in computer science. Michael began his career as a commodity futures trader and account executive on Wall Street with Prudential Bache Securities, followed by a 20-year career as a global physical metals trader based in New York City and London. In recent years, Michael has co-founded and invested in a number of technology companies in Israel and the UK, and has been actively involved and led a number of successful exits. Michael’s passion is in identifying business opportunities, developing strategy, securing financing and working with teams to effectively build businesses and create value. Aviv adds a most sought-after dimension to his working life: doing good for humanity while building a successful business.

As Co-Founder and Chair of Aviv’s Medical Advisory Board, Dr Efrati contributes a wealth of experience to our work. He is Founder and Director of the world-leading Sagol Center for Hyperbaric Medicine and Research at Shamir Medical Center, where he also serves as Director of Research and Development and Head of Nephrology. His research focuses on novel aspects of hyperbaric medicine and brain rehabilitation. Dr Efrati is a professor at the Sackler School of Medicine and the Sagol School of Neuroscience in Tel Aviv University. Since 2008, Dr Efrati has served as Chairman of the Israeli Society for Diving and Hyperbaric Medicine. He completed his MD at Ben Gurion University and specialized in internal medicine and nephrology.

Dr Hadanny is a certified neurosurgeon, hyperbaric physician, and Chief Medical Research Officer at the Sagol Center. For the past decade, he has worked alongside Dr Efrati researching neurorehabilitation, neuroplasticity and physiology, publishing more than 25 papers on the effects of HBOT on cognitive and physical performance. Before joining the Sagol Center, Dr Hadanny was Chief Resident in the Galil Medical Center neurosurgery department. He earned his MD from Tel Aviv University and his Ph.D. in Bioinformatics and Machine Learning from Bar Ilan University.

Lital is a certified public accountant (CPA) with over two decades of extensive financial and management experience in senior financial leadership roles. She has a B.A. in business administration, LL.M law and “Leading Strategic Growth” from Colombia University and has a proven track record of developing and executing business models and negotiating partnerships, M&A activities and world -wide ERP rollout.

Noa is a senior executive in the fields of marketing, strategy, data, media and advertising. She has spent her career creating and implementing successful marketing strategies and building leading brands, and has developed a breadth and depth of knowledge and experience in digital media. Noa managed the strategy and research department at Israel’s leading television network, Channel 12, and spearheaded the development, planning and implementation of innovative marketing and communication strategies at one of Israel’s top advertising agencies. She holds an MBA in Business Administration from Tel Aviv University.

Over 20 years leading product and R&D in early-stage companies as well as large multi billion-dollar companies. Designed and built complex technology and product platforms across multiple industries.

Over 20 years leading People practices across diverse global industries and in early-stage companies as well as large multibillion-dollar ones. Sharon brings a track record of success during times of growth and transformation, integration of acquisitions and divestiture of businesses. She is experienced in leading the people agenda to drive competitive advantage through a focus on talent, leadership, and engagement. Sharon holds a BA in Psychology and MA in Industrial Studies from Tel Aviv University.

At Aviv, Tamir manages IT, infrastructure and cyber security in addition to all aspects of integration between platforms, systems and applications worldwide. Tamir has over 20 years’ experience leading wide-scale international technological innovation and integration. Before joining Aviv, Tamir served in management positions with Cobham Wireless, leading R&D and Operations, and serving as the CEO of the Israel site. Prior to this, Tamir held executive roles with Emblaze Mobile, Microsemi and Creo-Scitex (Kodak). He holds an M.Sc. in Material Science from the Technion and a B.Sc. in Material Engineering from Ben-Gurion University.

Mark Peterson is a veteran professional with over 30 years of experience in installation, maintenance and sales of hyperbaric chambers and aerospace physiological training systems. Mark has designed and patented equipment in a number of industries and has written instructional and quality assurance manuals for military and civilian clients, both domestic and international. Mark received his MBA from Heriot Watt University in Edinburg, Scotland.